A TOP-DOWN APPROACH
We understand that different audiences have different learning styles. We use our experience to plan and curate the education experience for the right shopper. And ensure that this experience is provided across the right channels.
HERE IS A SNEAK PEEK OF HOW WE WORK!
We get under the skin of your product and peel back the layers...
Next, we have a long, hard think about how we can communicate most effectively and develop a strategy that stands out and engages
We meet your audience (our favourite bit) and introduce your product – showing them and telling them all about your brand in a way that resonates and that creates a meaningful relationship
Finally, we look at what worked well. For example, how much has it reduced negative reviews? How much has retail staff knowledge improved? What has been the reduction in returns?
DIRECT TO SHOPPER
These days shoppers need to know they're making an informed choice. 81% of shoppers now research products online before purchasing, spending an average of 79 days of intermittent research before making a major purchase. So how can brands ensure they come to the fore during this process? Well, it's about creating the right educational content to engage and delight. It needs to reassure consumers they're making the right choice. Whether that's through how-to content, quick guides or hyper-relevant digital ads, Carrot have got you covered.
INDIRECT TO SHOPPER
At Carrot we know the in-store experience is a vital link in the purchase journey. So training sales staff on the ground with the right messages around your product or service is key.
We use everything from cutting edge e-learning content, to powerful AI-based learning management systems to ensure the people selling your product are equipped with the right tools to communicate its benefits to customers effectively
